Soundwave Digital Junior Analyst

From July 2023 to Decemeber 2023, I worked as a Junior Strategist for Soundwave Digital, a programmatic advertising agency. Throughout this internship, I assisted with proposal decks by building custom target audiences and designing consumer profiles. I conducted market research to give Soundwave a nuanced understanding of consumer beliefs and trends for potential clients.

In addition to assisting with proposals and market research, I was tasked with developing Soundwave's LinkedIn presence. By writing articles, sharing advertising news, and interviewing team members, I was able to increase page visits by 3000% and increase followers by 300%. I implemented a consistent posting schedule and tested different content strategies based on what I learned in a Social Media Theory course. As a relatively new agency, expanding Soundwave’s LinkedIn presence has been vital to their growth. See examples of my work below!