Case Studies & Projects

Below are case studies and research reports I have conducted for courses such as Ad Planning & Media Buying, Social Media Theory & Practice, and Strategic Marketing.

Ed & Ethel’s Fine Jewelry

As the capstone project for my Strategic Marketing course, I was tasked with developing a marketing proposal for Ed & Ethel’s Fine Jewelry, a local small business. After visiting the store and speaking with the business owners, I created a proposal complete with an ad plan, a rebrand, and other strategies aimed at growing their awareness and addressing their pain points.

The business owners awarded my proposal first place out of 90 of my peers. They were impressed with my detailed and unique strategies and were excited to implement my suggestions.

Casper Matress

Casper Brand & Social Media Analysis

Casper Summer Social Media Campaign

Casper Content Strategy Analysis

Sharkey’s Rib and Wing Joint

Sharkey’s Secondary Research

Sharkey’s Ad Plan & Creative Brief

Sharkey’s Primary Research

Wake Aquatic Partners

Business & Brand Analysis